Strategi Pengembangan SDM: Upaya Penunjang Daya Saing UMKM di Era Pandemi Covid 19

نویسندگان

چکیده

Human Resource development for SMEs needs to be carried out in order improve competitiveness the Covid 19 pandemic era. This study aims discover an effective formulation of quality strategies Palopo as effort support The Methods used is descriptive qualitative with SWOT analysis. results show that position on IE Matrix diagram quadrant IV which means it a Grow and Build condition. Meanwhile, matrix, I, right strategy out, aggressive strategy. Alternative can done include increasing skills mastering digital technology supporting business development.

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ژورنال

عنوان ژورنال: Jurnal Manajemen & Keuangan

سال: 2023

ISSN: ['2615-1316', '2252-844X']

DOI: https://doi.org/10.33059/jmk.v12i1.5757